Behavioural change is about understanding what drives peoples behaviours, and applying this understanding to bring about positive change for social and environmental benefit.
Traditional marketing mediums and communications just aren’t going to cut it, which means that you risk wasting time, money and effort AND ultimately end up with an ineffective campaign that doesn’t bring about the change that you need.
Behaviour change has a central role to play as we work towards a more sustainable future.
To bring about the change you need to have a realistic understanding of how and why people behave in the way that they do which isn’t a linear process, because, for the majority of people, knowing that you should do something and actually doing it are two very different things.
“There is a broad societal desire to become more sustainable, less wasteful and more efficient, however there are barriers to this becoming a reality. First, not everyone shares these desires. Second, those who do may not actually behave in accordance with these desires.” (Carl Hughes)
As Daniel Kahneman, author of “Think Fast and Slow” and Nobel Prize winner puts it:
“Humans are to thinking as cats are to swimming. We can do it when we have to, but we’d much prefer not to.”
One size does not fit all and each project requires developing insight to drivers and barriers to change. Once this is established it is a case of applying the most appropriate behavioural tools to help leverage change.
Behaviour change implementation requires a mix of science, experience and creativity, and it has a huge role to play in overcoming some of our greatest sustainability and societal challenges.
We have the expertise, experience and innovation to help you bring about the change that you need to see. Get is touch with Danielle on Danielle@triterra.co.uk to find out how we can help.
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